Building Your Action Plan for Social Media Marketing

by James | Jun 24, 2015 | Video | 30 comments

Building Your Action Plan for Social Media Marketing

At the BRITE ’13 conference, Ric Dragon, author of “Social Marketology” and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
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These are my top 5 tips for making social media marketing way less overwhelming. Would love to know what’s helped you in the comments as well.
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30 Comments

Dwight Harrison on June 24, 2015 at 10:09 am

Learn How To Enhance Your Business Social Media Marketing Strategy : http://www.meetup.com/4BNetworking/messages/boards/thread/49049024/
https://www.eventbrite.co.uk/e/social-media-marketing-strategies-to-build-your-business-tickets-17286204503
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Milena Drenovcanin on June 24, 2015 at 11:03 am

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Jorge Sanchez on June 24, 2015 at 11:45 am

Brilliant… My wife who works for the Spirit Lake Area Chamber of Commerce as their Social Media gal would be a professional stocker.
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Niwomb1 on June 24, 2015 at 11:54 am

We Help Brands To Listen, Understand & Engage in Effective Social media Conversations , Creating Integrated Search and Social Campaign.
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Georg Kerschhackl on June 24, 2015 at 12:42 pm

Why Social Media Marketing? This video will explain you all.
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Kelli “JaguarPaw” Connolly on June 24, 2015 at 1:40 pm

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Brendan Mace on June 24, 2015 at 1:44 pm

Great video dude, you rock!
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S. June Gray on June 24, 2015 at 2:39 pm

Great video! I'm excited to get started with Social Media Marketing!
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Eddy Caspers on June 24, 2015 at 3:15 pm

This is a great video with good information ! Thanks !
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NMB Limited on June 24, 2015 at 3:29 pm

Thought everyone may like to build their Action Plan for Facebook Marketing ! http://www.amazon.com/dp/B00TOWT46G
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Chris Lupetti (Chris Jude Lupetti) on June 24, 2015 at 3:56 pm

Building Your Action Plan for Social Media Marketing: http://youtu.be/QyM4ORg452g
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Mindsaw on June 24, 2015 at 4:24 pm

Great…….
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Winter Selah on June 24, 2015 at 4:30 pm

loved it!
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Patrícia Grilli Psicologia on June 24, 2015 at 4:47 pm

uau! thanks dor this!
here in Brasil, this concept is borning, and is already overwelmming…
For the context off the Psychologist its much more important to be more aware off it.

Sorry for the english…
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Niwomb1 on June 24, 2015 at 4:50 pm

We Help Brands To Listen, Understand & Engage in Effective Social media Conversations , Creating Integrated Search and Social Campaign.
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dyfuus on June 24, 2015 at 4:53 pm

Thanks for sharing. Great video!
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Figure Blueprint on June 24, 2015 at 4:59 pm

Great Tips i really like the tip about focus because i felt overwhelmed with so many social networks but im going to really focus on one social network.
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Bend Marketing Group on June 24, 2015 at 5:01 pm

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Interconnection Marketing on June 24, 2015 at 5:39 pm

Thank you. It's a great video. Greetings!
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RedStickSEO.com on June 24, 2015 at 6:30 pm

Marija is an amazing person for summarizing it all in just 5 tips.
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Michelle Rose on June 24, 2015 at 6:49 pm

Good tips, though I do think you could simplify your script and get to the point quicker… thanks!
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Petra Beets on June 24, 2015 at 7:36 pm

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Chris Lupetti (Chris Jude Lupetti) on June 24, 2015 at 8:11 pm

5 Tips to Make Social Media Marketing Less Overwhelming: http://youtu.be/5QJoCMQwcRk
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Kibwe Daisy on June 24, 2015 at 8:23 pm

Great video – Wish I found this earlier! Great tips that were both comprehensive and well organized – I already feel less overwhelmed :-)
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Everett Miller on June 24, 2015 at 8:43 pm

You make some very points
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Sima Willas on June 24, 2015 at 8:59 pm

Thanks for video…..
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Mindsaw on June 24, 2015 at 9:48 pm

Good advice.
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Spreadly Ltd on June 24, 2015 at 9:54 pm

#SocialMedia | #Marketing | #Branding
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Erika Guerrero Vértiz on June 24, 2015 at 10:34 pm

5 Tips to Make Social Media Marketing Less Overwh…: http://youtu.be/5QJoCMQwcRk
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Louis Yagera on June 24, 2015 at 11:11 pm

Breathe! Great videos, thanks for all these tips 😉
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